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A logo is a sketched or graphically designed symbol, set in a specific typeface or font, and arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo, however, is more than just a graphic symbol. A logo is a brand identity image, or a tag of a company or product. A logo is a tangible concept that provides a company with a visual image, and that fosters recognition by consumers.
A layout artist deals with the structure and layout out of images and text in a pleasing format for printed media. This can include magazine work, brochures, flyers, books, cd booklets, posters, and that kind of thing. For something like a magazine, color, typeface, text formatting, graphic layout and more must be considered. Is the typeface chosen good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves.
Software that often is used for this kind of graphic design job is a layout program such as QuarkXPress, Adobe PageMaker, Adobe InDesign. They also may interact with a vector program such as Adobe Illustrator, Macromedia Freehand, and or a photo editing program such as Adobe Photoshop.
Brand identity design is concerned with the visual aspects of a company or organization's brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company's visual identity, and is how a company illustrates its 'image.' A company's brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company's materials such as business cards, stationary, packaging, media advertising, promotions, and more.
Brand identity design is also what helps consumers remember the company, and often what brings them back. The right brand identity design can be one of the company's strongest marketing tools as it translates the values, and strategic vision of a company into a consistent image that consumers become familiar with. A brand identity design, like a logo, is a tangible concept that gives the company a visual identity. This is important, as imagery is often what attracts 'visual' thinkers who aren't drawn in by words and numbers alone.